Tuesday, May 5, 2026

BRAINWASHED - Mode 01: Philosophy of Fashion - Georg Simmel (1) [Related Post]

BRAINWASHED - Mode 01

Philosophy of Fashion - Georg Simmel (1) [Related Post]



Paris Fashion Week 2025 runway



     Georg Simmel (1858–1918) defines ‘fashion’ as a social form balancing the tension between individual differentiation and social imitation. It acts as a non-cumulative change mechanism, allowing individuals to conform to a group while distinguishing themselves from others. 


     Through fashion, you can belong to a society, and at the same time, express your unique personality.


Mode or Fashion?



Mode – a style



Fashion – a trend




The Dual Nature of Fashion




Conformity


Distinction




1: Social Adaptation vs. Individual Distinction




Imitation / Conformity



Differentiation / Individualization 




2: Stability vs. Constant Change



3: Periphery vs. Core Identity 



Threat to Personality 





The Fashion Cycle


phase1: Innovation


phase2: Imitation


phase3: Depreciation 


phase4: Change


Return to phase1





Waterfall by M. C. Escher
Waterfall by M. C. Escher (1961)



Trickle-Down Theory of Fashion





How the Trickle-Down Mechanism Works





Staircase waterfall



Imitation by the lower class


Differentiation by the upper class




Fashion as Iron Mask






Masquerade silver mask on scarlet velvet drapes





Read the full article on Aesthetica!






Further reading (sponsored by Amazon):



● Linda Welters et al. (2018). Fashion History: A Global View (Dress, Body, Culture). 245 pages. Bloomsbury Academic.


(sponsored by Amazon)



Fashion History: A Global View proposes a NEW perspective on fashion history! Arguing that fashion has occurred in cultures beyond the West throughout history, Fashion History: A Global View explores the geographic places and historical spaces that have been largely neglected by contemporary fashion studies, bringing them together for the first time!





Table of Contents



List of Illustrations

Foreword by Joanne B. Eicher


1: Introduction: Europe and the People Without Fashion


Part 1 Understanding Fashion and Its History


2: The Lexicon of Fashion

3: Fashion Systems

4: How We Got Here


Part 2 Outside the Canon: Alternative Fashion Histories


5: Fashion Systems in Prehistory and the Americas

6: Fashion Systems and Trade Networks in the Eastern Hemisphere

7: Fashion Systems in East, South, and Southeast Asia

8: Alternative Fashion Histories in Euro-America

9: Global Fashion 

10: Conclusion


Bibliography

Index

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